J.W Anderson: the prodigy child of the catwalk

You can make it whatever you want.

-J.W.Anderson

tumblr_njv3631byq1r9poq4o1_1280

Born in 1984 in Magherafelt, Northern Ireland, he has been the “prodigy child” of British catwalk becoming one of the bets of LVMH and creative director of Loewe brand. Like most many young, since he was a kid, he wanted to be an actor, and after making several courses of interpretation decided to get into the fashion world.

As soon as he graduated from the London College of Fashion he began working with Prada as visual merchandiser and decided to launch its own brand starting with masculine design for years later began designing for women.

Revolutionizes the world of fashion with effeminate designs for men and masculine designs for women, becoming the best in recent years: “When designing for me there is no difference between doing it for men or women.” – confirmed for Vogue . This is how won the award for emerging designer at the British Fashion Awards: a collection for Versus, one for Topshop and a position as creative designer Loewe.

jw-anderson

“I am excited to join Loewe, one of the oldest luxury brands in the world, specializing in leather goods, and which I found exceptional craftsmanship combined with purity and lightness”. He added: “. When I think of Loewe, the Spanish think of hand, which is dedicated and passionate. There is a different way of doing bags. Unique, rough and full of strength.”.

After the arrival of designer to the brand in 2013, he said in an interview that sales of the brand exceeded 380%. Much of this credit goes not only leads garments. But largely to accessories, as it is beginning to compete with traditional signature models such as the Amazona bag after creating his bag Puzzle, exceeding its sales by 27%.

amazona-oro

Modelo Amazona de Loewe

clara_lago_en_7dias_7looks_domingo__933976139_1200x

Modelo Amazona de Loewe

puzzle-loewe-1

Modelo Puzzle de J.W. Anderson para Loewe

loewe-puzzle-04

Modelo Puzzle de J.W. Anderson para Loewe

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s